Levitt theodore marketing myopia harvard business review 82 7 8 138 149 2004

It's hard to overestimate the influence ted levitt's “marketing myopia” has had on the world of marketing and beyond like harold bloom's.

Levitt, t (2004) marketing myopia harvard business review, 82(7/8), 138-149 levitt, t (1962) innovation in marketing, new perspectives for profit and growth.

2004 jul-aug82(7-8):138-49 marketing myopia 1960 levitt t(1) author information: (1)harvard business school, boston, usa pmid: 15252891 [ indexed for. Marketing myopia (hbr bestseller) publication date: july 01, 2004 quoted and anthologized article, first published in 1960, theodore levitt argues that the .

Marketing myopia by theodore levitt is a true classic it's still a bestseller year after year, largely because the question at its center – “what business are you.

Levitt theodore marketing myopia harvard business review 82 7 8 138 149 2004

Praxis in industry conference proceedings 2014(1): 267–281 levitt, theodore 2004 marketing myopia harvard business review 82(7-8): 138–149 lindley.

Marketing myopia theodore levitt from the july–august 2004 issue what usually gets emphasized is selling, not marketing first published in 1960, theodore levitt argues that “the history of every dead and dying 'growth' industry shows.

This is page 3 of a bibliography for the harvard business review including 2004 strategy as ecology harvard business review (march): 68-78 harvard business review (may/june): 8 marketing myopia: sustained growth depends on how broadly you define classic advice from theodore levitt, 1925 -2006.

Levitt theodore marketing myopia harvard business review 82 7 8 138 149 2004
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